The True Definition of ROI: Metrics for Profitable Hospital Marketing

Lonnie Hirsch interviews David Marlowe, Founder of Strategic Marketing Concepts at SHSMD. Lonnie and David discuss ROI, the measurable revenue and net margin return, and hospital profitability. Read our blog on this podcast: https://healthcaresuccess.com/blog/medical-marketing-advertising/the-true-definition-of-roi-metrics-for-profitable-hospital-marketing.html