Everything You Need to Know about Engaging Younger Patients Authentically

Welcome to the Hey Docs! Podcast with your host Jill Allen. Today, I have the pleasure of hosting returning guest Davin Bickford from WildSmiles. Today, Davin is here to discuss the latest trends in marketing and brand messaging within the orthodontic industry. From statistics on market share and growth, to the impact of declining birth rates on practices, we are getting into it. This is an episode you won’t want to miss. Let’s get started! Summary In this conversation, Jill and Davin discuss the importance of focusing on the younger demographic in orthodontic marketing. They highlight the need to attract more kids and their parents to orthodontic practices, as they make up a significant portion of the market. They emphasize the importance of creating a fun and exciting experience for kids and offering a variety of treatment options. They also discuss the challenges and market forces that orthodontists face, such as declining birth rates and increased competition. They suggest that practices should strategize and adapt to these changes to protect their market share. In this conversation, Davin Bickford and Jill discuss the importance of creating a positive and personalized experience for orthodontic patients, particularly children. They emphasize the need for orthodontic practices to focus on the overall experience, from the initial website visit to the in-office treatment. They also highlight the significance of authenticity in messaging and the value of offering choices to patients. Davin shares examples of how practices can enhance the patient experience, such as providing customized pamphlets and interactive tools for children to design their own braces. The conversation concludes with a discussion on the impact of grit and compassion in business. https://www.instagram.com/wildsmilesbraces/ https://www.linkedin.com/company/wildsmilesbraces/ https://www.facebook.com/wildsmilesbraceshttps://www.wildsmilesbraces.com/ Takeaways Focusing on attracting kids and their parents is crucial for orthodontic practicesCreating a fun and exciting experience for kids can help grow the practiceOffering a variety of treatment options and custom braces can attract more patientsOrthodontists should strategize and adapt to market changes to protect their market share Orthodontic practices should prioritize creating a positive and personalized experience for patients, especially children.The patient experience begins with the website and extends to social media and in-office interactions.Authenticity in messaging is crucial to building trust with patients.Offering choices and engaging patients through personalized experiences can enhance their overall satisfaction.Grit and compassion are important business skills that contribute to success.Chapters 00:00 Introduction and Recap of Wild Smiles02:03 Shift in Orthodontic Marketing Focus06:06 The Importance of Focusing on Kids and Parents08:23 Growing Market Share and Observations11:15 Evaluating Demographics for Startup Practices13:35 Protecting Practices from Market Forces17:10 Addressing Declining Birth Rates and Increased Competition21:37 Strategies to Overcome Challenges23:23 The Importance of Custom Braces and Choice25:36 Taking Advantage of Opportunities27:34 Creating a Positive and Personalized Experience29:28 The Role of Authenticity...