method: Adam Lowry & Eric Ryan

In the late 1990s, Adam Lowry and Eric Ryan took on the notion that "green doesn't clean" by setting out to make soap that could clean a bathtub without harming the environment. Adam started experimenting with baking soda, vinegar, and scented oils, while Eric worked on making sleek bottles that looked good on a kitchen counter. Just a few years later, Adam and Eric were selling Method cleaning products in stores throughout the country, after a bold gamble got them on the shelves of Target. PLUS, for our postscript "How You Built That," how Loren and Lisa Poncia turned a 100 year-old family business into an organic beef supplier: Stemple Creek Ranch.