Franchising and Marketing: In a world of chicken dinners, be a lobster dinner (Episode #14)

When our latest guest told me the story of how she learned, “exclamation points are for lazy people,” it reminded me of “foster conclusions with specific, quantifiable facts” ...a lesson from Above-the-Fold Energy: How to engage the prospect’s mind with a carefully crafted opening (https://meclabs.com/course/lessons/above-the-fold-energy/). Take a look at your headlines, sub-headlines, opening paragraphs and other writing you use to communicate about your business. Are you trying to for...