#348 - The Identity Data Dilemma: Martech, Adtech, and IAM with Eve Maler

Eve Maler returns to Identity at the Center for her seventh episode, bringing her signature insight and humor to a deep conversation about the state of digital identity. Jeff and Jim explore the gap between lagging IAM programs and next-gen technologies with Eve, who dives into her research on non-human identities, the power of identity services as products, and how martech and adtech intersect with customer IAM. Plus, get a preview of her EIC talk and the latest on Identi-Squabble, the identity game show set for Identiverse. Don't miss this packed and playful discussion!Timestamps:00:00 - Assume breach, assume tracking02:03 - Jim’s IAM theory and gap analysis10:00 - Identi-Squabble game show preview13:00 - Eve joins, talks SXSW experience18:00 - Non-traditional Venn diagrams & stakeholder models22:00 - Personhood credentials and digital death27:00 - MarTech, AdTech, and the identity connection35:00 - Consent is dead: what it means for IAM47:00 - Treating identity as a product50:00 - Identity’s role in organizational silos53:00 - Identity Security: what is it really?59:00 - Is “identity” big enough to hold all these qualifiers?01:00:00 - Lighter note: would you rather meet past or future self?Connect with Eve: https://www.linkedin.com/in/evemaler/Venn Factory: https://www.vennfactory.com/Conference Discounts!Identiverse 2025 - Use code IDV25-IDAC25 for 25% off: https://identiverse.com/Connect with us on LinkedIn:Jim McDonald: https://www.linkedin.com/in/jimmcdonaldpmp/Jeff Steadman: https://www.linkedin.com/in/jeffsteadman/Visit the show on the web at http://idacpodcast.comKeywords:Eve Maler, IAM, Identity at the Center, Identiverse, Identisquabble, Martech, Adtech, Personhood Credentials, Identity Security, Consent Management, Non-Human Identity, Identity as Product, Digital Identity, Venn Factory, Identity Governance, IAM Strategy, South by Southwest Identity, Privacy by Design