Ep 520: Premier League of Darts - Betting Brands & Media Power, with PDC's Adam Perfect

In this episode of iGaming Daily, brought to you by Optimove, host Joe Streeter sits down with Adam Perfect, Head of Commercial at the Professional Darts Corporation (PDC), to explore the booming world of professional darts and its growing ties to the iGaming industry.They dive into the success of the Premier League of Darts, the strategic role of betting brand partnerships, and how darts has evolved into a leading entertainment sport. Adam also shares insights on the marketing challenges of rising stars like Luke Littler, the impact of media rights and sponsorships, and the PDC's efforts around charitable initiatives.To read more on today's topic, click on the following links:- https://igamingexpert.com/features/betmgm-on-uk-sports-marketing-strategy/- https://insidersport.com/2025/01/07/paddy-powers-big-180-campaign-2/Host: Joe StreeterGuest: Adam PerfectProducer: Anaya McDonaldEditor: James RossiGaming Daily is the official podcast of SBC Summit Malta. Taking place from 10-12 June at the Intercontinental in Malta, SBC Summit Malta is the definitive casino and betting event where European companies and professionals converge to explore cutting-edge insights, gain transformative skills, and forge impactful connections with senior decision-makers. Get your tickets now at sbcevents.com.iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.