In Clear Focus: Modeling the Consumer Mind

In Clear Focus this week: modeling the consumer mind with Daniel Burstein of MECLABS Institute. Focused on understanding online behaviors, Daniel walks us through the Institute’s patented conversion heuristic and offers practical tips to help optimize customer touch points for conversion. We discuss the benefits of adopting a customer-centric mindset and reflect on how the growing adoption of smart devices, wearables, and the Internet of Things will impact digital consumerism.