Philip Krim on the Best PR Strategies, and the Right Hires, to Build a DTC Brand

Philip Krim, the co-founder and CEO of Casper, discusses navigating very tricky inventory management challenges, the exact PR and marketing strategies his company used to great success in its earliest days, and the blueprint for how Casper—like Nike did for sports or Whole Foods did for nutrition—plans to become the number one brand consumers turn to when they think of sleep.