Avoiding the 'Feature Factory' Trap with Partho Ghosh

Partho Ghosh is a customer-centered, data-informed product executive and GM who specializes in B2B SaaS, MarTech, product-led growth, and creating measurable product processes that lead to efficient growth and market fit. He is the VP and Product & General Manager at SecurityScoreCard, the global leader in cybersecurity ratings, response, and resilience. He also serves as an advisor for OpenView, through which he advises on product-led growth. Before working at SecurityScoreCard, Partho served as a general manager for Hootsuite. Partho holds a Bachelor’s of Business Administration, Business Management from British Columbia Institute of Technology.Partho joins me today to explore the “feature factory” trap and how having a clear product management lifecycle can help avoid it. He emphasizes the importance of future thinking in product management decisions, even when dealing with short-term revenue goals. He outlines his philosophy on product management and the “Build, Measure, Learn” principle. Partho also highlights the value of having a data-informed mindset and offers advice to product managers seeking leadership support. “I’ve always used ‘feature factory’ in a negative connotation, but that might be unfair if you’re a scaling start-up. Founders need revenue growth, profitability, and to make ends meet.” - Partho Ghosh This week on Innovation Talks:●     Partho’s background as a business analyst, his transition into product management, and diving into B2B SaaS●     The challenges of testing and validating the effectiveness of a free-to-sales motion in the self-serve space●     The importance of future-thinking in product management decisions●     Navigating organizational changes and cultural shifts●     Careers as marathons and the evolving nature of the professional journey●     The need for continuous learning in product management●     Embracing generative AI and how customer expectations around AI have changed●     The transformative nature of technological advancements●     Partho’s product development process and lifecycle●     The “Build, Measure, and Learn” philosophy●     The value of rooting decisions in data and why companies need to invest in analytics capabilities●     Experimentation beyond split testing●     Overcoming challenges in measurement and learning●     Allocating resources to data analysis and promoting a data-informed mindset●     The crucial role and challenges of collaboration within a product team Resources Mentioned:●     Miro (https://miro.com/)●     Figma (https://www.figma.com/downloads/)●     Book: Testing Business Ideas: A Field Guide for Rapid Experimentation (The Strategyzer Series) by David J. Bland and Alexander Osterwalder Connect with Partho Ghosh:●     SecurityScorecard (https://securityscorecard.com/)●     SecurityScorecard on LinkedIn (https://www.linkedin.com/company/security-scorecard/)●     SecurityScorecard on Instagram (https://www.instagram.com/securityscorecard)●     SecurityScorecard on Facebook (https://www.facebook.com/SecScorecard/)●