Do ecommerce businesses need a Google Shopping feed?

Do you really need a Google Shopping feed to be successful with Google Ads? While it's not an absolute requirement, it is highly recommended for ecommerce businesses. In Episode 73 of the Inside Google Ads podcast, host and Google Ads Coach Jyll Saskin Gales dives into the nuances of using shopping feeds for B2C and B2B ecommerce businesses. In this episode, you’ll learn about: Why having your own ecommerce site is crucial for running Google Shopping ads.Whether Performance Max is a good cho...