Getting It Right: The Brand Strategy Podcast - season 2, episode 5

Ipsos Views - Een podcast door Ipsos Knowledge Centre

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The new retail – social commerce and Livestreaming in China  – Jannet Wang, Executive Director, Ipsos in China, joins Douwe and Chris to discuss eCommerce in China and what the emergence of social commerce and livestreaming means for brands. To learn more about what was discussed in the podcast read our paper Convergent Commerce: Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints or email [email protected]

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