#328 Unraveling metrics, subscription models to identify reader revenue

Gwen Vargo, director of reader revenue with the American Press Institute, joins producer Michael O'Connell to discuss the finer points of how to get readers to first click on the articles reporters spend so much time creating, and then to take it a step further and get them to subscribe.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.