Why Every Business Must Run a Personalization Marathon (227)

This week’s podcast is about personalization and never-ending customer improvements. This is a key operating activity. And sometimes it is a digital marathon that can create an operating advantage.You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts.Here is the link to the TechMoat Consulting.Here is the link to the Tech Tour.Here are the 4 steps to start personalizing.Step 1 is DOB3 (Digital Core) and DOB 6 (people, cu...