Marketing to generations is a thing of the past | Lydia Hinchliff

In our first episode of 2025, Billy sits down with Journey Further's Director of Strategy, Lydia Hinchliff, to discuss why generational segmentation needs to be a thing of the past. They explore the pitfalls of generational stereotyping, the importance of understanding human nature in marketing, and the rise of the ageless generation. Lydia shares insights from Journey Further's recent social experiment aimed at debunking stereotypes across generations and offers actionable tips for marketers to avoid lazy segmentation practices.    Want to learn more? Lydia will host a live webinar on Thursday 20 February, 11:00-11:30 GMT, where she'll identify crucial opportunities to find untapped audiences and reach new customers, boosting your brand revenue.    ✅ Sign up for FREE at https://eu1.hubs.ly/H0fWLZm0 🎬 Watch our social experiment film: https://youtu.be/G382bNcDEcM 💡 Stay tuned for our 'Finding Audiences in 2025' research paper, which will be published soon!   --- Socials 🤳 Follow Lydia on LinkedIn: https://www.linkedin.com/in/lydiabaxendale/ Follow Billy on LinkedIn: https://www.linkedin.com/in/billy-truswell-94535011a/   --- About 💡 The Marketer's Debrief Podcast is a 20-minute debrief of the campaigns, innovations and strategies shaping the marketing industry right now, through the insight of inspiring global marketers. New episodes dropping every month.   Listen & subscribe now:  Apple - https://apple.co/36iLQk2 Spotify - https://spoti.fi/2PacXIt   Journey Further is a global performance marketing agency that pushes the boundaries of what’s possible. Founded in the UK in 2017, the agency has rapidly grown to over 160 specialists across offices in London, Leeds and New York City, all on a mission to take brands beyond the limits of performance, platform optimisation, and human potential.    Find out more: https://www.journeyfurther.com/   00:00 - The Challenge of Stereotyping in Marketing 03:06 - Generational Segmentation: Short-Term Thinking 05:58 - The Rise of the Ageless Generation 08:50 - Debunking Stereotypes: A Social Experiment 11:59 - Actionable Insights for Marketers 14:51 - Combining Segmentation Strategies