S05.EP10 - Brand Naming: How to Create Great Brand Names with Alexandra Watkins

In this episode, Alexandra Watkins, a renowned naming expert and author of ‘Hello, My Name Is Awesome: How to Create Brand Names That Stick,’ shares her insights . Alexandra emphasizes that anyone can create memorable brand names with the right approach. She discusses the emotional impact of names, the pitfalls of overly descriptive ones, and the importance of testing using the SMILE & SCRATCH method which outlines key brand naming principles. Alexandra also delves into challenges like trademark availability, domain names and the future of brand naming in the age of AI. Tune in for practical tips on how to create brand names that stick!