100 - “Ads Don’t Work Anymore” | Facebook and Instagram Ad Strategy 2024

Welcome to the 100th Episode of the Launch and Scale Podcast!Celebrating our milestone episode with a topic crucial for every e-commerce entrepreneur: "Ads Don't Work Anymore" - a deep dive into Facebook and Instagram ad strategies for 2024.In Today's Discussion:We tackle the common perception that ads on Facebook and Instagram are losing their effectiveness.Explore the significant changes in Shopify's integration with Facebook and Instagram ads and how they impact your business.Address the key question: Why do many feel that ads don't work anymore?Understanding the Shift:Analyze the current trends in social media advertising and how they differ from past strategies.Examine how consumer behavior and algorithm changes are influencing ad performance.Strategies for Success:Learn actionable strategies to make your ads work effectively in the current landscape.Discuss the importance of adapting your approach to stay ahead in the dynamic world of online advertising.Avoiding Common Mistakes:Identify the pitfalls that many businesses encounter with Facebook and Instagram ads.Understand how to avoid these mistakes to optimize your ad campaigns for better results.Key Takeaways:Gain insights into why some ads fail and how to pivot your strategy for success.Learn the importance of evolving with the platform changes and consumer expectations.Discover how to view ads as a part of your broader Shopify journey.For Our E-commerce Entrepreneurs:Whether you are just starting out or looking to refine your ad strategies, this episode offers valuable insights and advice.Equip yourself with the knowledge to navigate the changing landscape of social media ads.Additional Resources:Visit LaunchandScale.co/Gold for a comprehensive range of e-commerce resources and guides.For personalized advice and strategy planning, book a consultation with our experts at LaunchandScale.co/apply.