Preferred Rewards Delivers Big Numbers for Bank of America

Send us a text When it comes to reward programs in the financial sector, big numbers play a big role in driving client satisfaction and deepening client relationships. Since launching its industry-leading, no-fee Preferred Rewards program in 2014, Bank of America has seen a steady stream of member enrollments and an even more impressive use of the loyalty program’s perks and benefits. In six years, the program has grown to more than 7.9 million members across Bank of America’s three offerings...