Episode 55- Advertising & Lifestyle Design (Part 1 of 2)

Following on from the propaganda multi-parter at the end of last year, this time we dive into a topic with quite a lot of overlap, namely advertising. The bulk of the content comes from a talk that Antony did on Julian Charles’s excellent podcast ‘The Mind Renewed’ back in 2015. Despite the time that has passed since the talk, most of the general thrust of advertising has been in place for a long time so we are confident that the information is still relevant and hopefully useful. In Part 1 we talk about what advertising is and some of the techniques employed by advertisers to sell products. Towards the end of this part, we begin to discuss the work of Edward Bernays, ‘the most influential man you’ve never heard of’ (more on him later).   We hope you enjoy the show! If so, please subscribe, like, share etc...    Feedback to [email protected]   Facebook page https://www.facebook.com/lifeandlife75   Twitter https://twitter.com/lifeonly75   Support the show at: https://www.paypal.com/paypalme/antonyrotunno OR https://www.buymeacoffee.com/antonyrotunno   Antony’s website (blog, music, podcasts, life coaching)  https://www.antonyrotunno.com   Antony’s John Lennon podcast https://glassoniononjohnlennon.com   If you are interested in very affordable Life Coaching, or know someone who might be, you can contact Antony on [email protected]   Link to Julian’s website/podcast and our original talk in full https://www.themindrenewed.com https://www.themindrenewed.com/episodes/2014-15/717-ep020   episode links What is advertising (wiki) https://en.wikipedia.org/wiki/Advertising   ‘Company Store’ by Dissident Prophet (with lyrics) https://www.youtube.com/watch?v=pcx3T_UoHsU   Most common advertising techniques https://localiq.com/blog/advertising-techniques/   Cadbury’s Gorilla ad https://www.youtube.com/watch?v=Rs2z7OA3XKI   Noam Chomsky- real vs created needs & wants https://www.youtube.com/watch?v=3CFwSQiTu3I   Manufacturing Consent (book & documentary) https://www.goodreads.com/book/show/12617.Manufacturing_Consent https://archive.org/details/manufacturing_consent   Julian Charles- Holding Things Lightly https://www.themindrenewed.com/episodes/2012-13/118-serm001