119: #119 How to Identify What Makes Your Business Uniquely Brilliant

A lot of people talk about USPs in a corporate, structured way, but the truth is, the biggest differentiator in your business is you. Your personality, your experiences, your passions, and even the way you communicate all play a massive role in attracting the right people. You don’t need to be the loudest or flashiest - standing out simply means connecting with the right clients in a way that feels natural to you. In This Episode, You'll Learn: How to identify what makes your business stand out. Why your unique brilliance isn’t just about a USP (Unique Selling Proposition). The role of personality in attracting the right clients. Why comparison can dilute your authenticity and make business harder. How small things, like your style and approach, can make a big impact. Resources Mentioned: 📝 Make Life Easier – Download your practical checklist for a simpler, happier business 📩 Weekly No-BS Emails – Business tips and insights delivered straight to your inbox. 🎢 Join Confidence to Grow – Build the business you truly love with my support. Connect with Me: Instagram: @libbylangley LinkedIn: Libby Langley Don't forget to subscribe or follow Life In Business so you never miss an episode! If you found this helpful, share it with a friend or tag me on Instagram. 💬