42: #42 Why I Stopped Using Lead Magnets (And What I’m Doing Instead)

Feeling stuck in the never-ending hamster wheel of lead magnets, funnels, and email sequences? It’s time to rethink your approach. In this episode, I’m challenging the norm and breaking down why the standard lead magnet strategy may not be serving you - or your audience - anymore. Lead magnets are meant to be a tool to get email addresses in exchange for valuable content. But how many times have you downloaded a freebie, only to find yourself bombarded with emails, upsells, and funnels that just don't resonate? It's a system that's become more about volume than value, and I’m here to tell you that it doesn’t have to be that way. I’ll talk about the various types of lead magnets—PDF downloads, masterclasses, and more - and share why they might not be the right fit for creating a genuine, sustainable business. It’s time to let go of the hustle and build something with integrity and ease. When you stop focusing on volume and start focusing on quality, you'll attract the right people - people who are ready to invest in you and your work. It's not about getting everyone’s email address; it’s about building a business that aligns with your values and attracts clients who truly need what you offer. Helpful Links: 🌀 Download the free guide: Feeling Stuck 📖 Read my book 💬 Work with me If this episode resonated with you, I’d love to hear about it. Tag me on Instagram @libbylangley and let me know what you think about the lead magnet hamster wheel. Are you ready to make a shift in how you approach business? Here’s to creating with integrity, ease, and alignment. Libby x