5: #5 How Email Marketing Can Grow Your Business

If you're relying solely on social media to connect with your audience, you're building your business on rented land. In this episode, I’m making the case for why email is one of the easiest, most personal, and most effective tools you can use to grow your business — and how you can start (or restart) with zero fuss. I’ve been sending marketing emails since 2012, and they’ve consistently been one of the biggest drivers of connection, conversation, and sales in my business. Whether you’ve fallen out of the habit or never started at all, I walk you through why email is such a brilliant option — and why you don’t need any fancy software, a huge list, or hours of spare time to make it work. From avoiding the pitfalls of algorithm changes and hacked accounts, to building genuine, pen-pal-style relationships with the people who really matter, this episode is packed with practical encouragement for solo business owners who want to market themselves with more ease and less noise. ✨ If you’re serious about building a sustainable business, it’s time to start emailing — and I promise, it can be simpler (and more joyful) than you think. Helpful Links: 🌀 Download the free guide: Easy Ways to Start Emailing Your Audience 📖 Read my book 💬 Work with me — If this gave you the nudge you needed, I’d love to know. Tag me on Instagram @libbylangley or send me a message with your new email list link — I’m always curious to see how others are doing it! And don’t forget to follow the podcast so you never miss a weekly dose of gentle business wisdom. Let’s make marketing more human, together.