92: #92 Pricing Strategy: How to Set the Right Price for Your Services

Pricing your services can feel like a minefield — especially when you're running a service-based business and don’t have a clear cost-per-unit. But there's a simple, surprising way to reframe your pricing strategy... and it all starts with a can of Diet Coke. In this episode, I’m sharing the story of how a £3.50 can of Diet Coke at a festival helped me explain pricing in a way that finally clicks — especially for small business owners and solo entrepreneurs. If pricing feels like guesswork, or if you ever feel uncomfortable charging what you’re worth, this one’s for you. We’ll talk about the hidden costs behind your pricing (just like the food truck vendors), how mindset plays a massive role in what you charge, and the sweet spot where your business still feels fun and fulfilling. I’ve worked with thousands of clients, and one of the biggest hurdles is rarely the numbers — it’s the belief that you’re “too expensive” or can’t justify your fees. I’ll walk you through why that’s not true, how to think about value instead of just cost, and how to land on a price that actually works for both you and your clients. ✨ Perfect pricing isn’t about pulling a number out of thin air — it’s about finding the number that keeps your business fun, profitable, and sustainable. Helpful Links 🌀 Download the free guide: Feeling Stuck 📖 Read my book 💬 Work with me If this episode gave you a lightbulb moment, I’d love to hear about it. Tag me on Instagram @libbylangley and let me know what your £3.50 Diet Coke is — that moment where it all made sense. Here’s to less guesswork, more clarity, and pricing that finally feels right. Libby x