Why Internal Roles Matter in Agency Growth

In this episode, Tracy interviews Harv Nagra, Head of Brand Communications at Skoro and the host of 'The Handbook', an agency operations podcast. Harv shares his fascinating career journey from digital producer to operations expert, highlighting the critical role of effective operations in maintaining client relationships and ensuring project success. They discuss the importance of having the right internal roles within an agency, the challenges of imposter syndrome faced by freelancers, and the value of creating a strong online presence.  KEY TAKEAWAYS Well-managed projects and nurturing client relationships are essential for business development. Smooth operations are crucial for maintaining client satisfaction and retention. Agencies often start in a chaotic, startup mode but can evolve into a more structured operation. Implementing effective processes and systems is key to achieving this maturity. Agencies should recognise the importance of hiring internal roles, such as HR and operations, to support growth. Relying solely on billable roles can hinder efficiency and overall business development. Many professionals experience imposter syndrome, especially when transitioning to new roles or starting freelance work. Building a personal brand and sharing knowledge through platforms like LinkedIn can help overcome these feelings. Launching a podcast can be an effective marketing tool, allowing for the creation of valuable content that can be repurposed across various platforms. Consistency and audience engagement are crucial for success in podcasting. BEST MOMENTS "I think problem-solving is the other thing. So not just for myself, but seeing that the work that I do is able to unlock problems for other people so that they can work efficiently." "There comes a point where you're preventing people from doing their best work, because you're not hiring these roles that could actually do that thing that you need done really, really well." "Unless you're doing it on a regular basis, it's like a rolling stone that gathers moss. Consistency in marketing is key." "You have to remember that your job is to work on strategic initiatives. If you're spending all your time firefighting other people's issues, then you're running out of time." "It's very satisfying to solve problems for other people, but it's also important to protect your own time." HOST BIO Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't. Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience. Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY. She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results. LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: [email protected] Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales  Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin Scoro software: https://bit.ly/3GydctZ Harv LinkedIn:https://www.linkedin.com/in/harvnagra// The Handbook Podcast: https://linktr.ee/handbookpodcastGrow Your Business: https://www.leadstosuccessglobal.com/