Big Tech is still struggling to earn the public’s trust

Bashing Big Tech has become something of a rare, unifying pastime in these divided times. But more nuanced views, in our world of thumbs up and crying emoji, can be harder to pin down. Researchers from the Center for Growth and Opportunity at Utah State University want to shed more light on the attitudes of Americans more broadly and how they view our biggest tech firms. The Center worked with YouGov on its latest poll, which found there’s plenty of distrust. But in the words of a Facebook relationship status — it’s complicated. Marketplace Tech received exclusive, advance access to the center’s latest poll results. Meghan McCarty Carino spoke with Taylor Barkley, technology and innovation director at CGO to discuss which companies people trust or distrust and the various distinctions behind those trust issues.