Meta’s pixel code helps businesses reach online customers, but shares sensitive data about them

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Most websites have code running in the background to help the site run better and, of course, to target advertising. A recent investigation from “The Markup” found many tax-filing sites were sharing users’ financial data with Facebook using a code called Meta Pixel. Marketplace’s Kimberly Adams speaks to Simon Fondrie-Teitler, an infrastructure engineer at The Markup and co-author of this investigation.

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