Cheap Wine's Out: Why Budget Bottles Are Losing Fizz

The UK's love affair with cheap wine is fizzling out! Discover why iconic brands like Hardys and Blossom Hill are losing ground as Gen Z drinks less and discerning consumers trade up for fancier, lighter wines. Rising taxes, production costs, and climate change are creating a perfect storm, leaving mass-market wines struggling to stay afloat in a market that now craves quality over quantity. Hosted on Acast. See acast.com/privacy for more information.