Media Giants Bet Big on Independent Podcasts

Why are Fox News, The Athletic, and Vox Media betting big on podcasts? Traditional media giants are scrambling to partner with independent creators, recognizing that podcasts are driving culture and attracting audiences that are tuning out of old-school TV. Discover how these deals are giving creators more control, bigger paychecks, and a platform to shape conversations in ways cable news can’t. Learn how this surge in podcast popularity, fueled by authentic voices and long-form content, is reshaping the media landscape and why even AI can't compete. Hosted on Acast. See acast.com/privacy for more information.