Target's AI Shopping Assistant: A New Retail Frontier

Targets innovative beta program, launching next week, integrates OpenAIs ChatGPT into a personal shopping assistant within the AI assistant. This initiative aims to boost sales and customer engagement by handling multi-item carts, fresh grocery orders, and store pickup/delivery. Target faces challenges with soft traffic and uneven sales, making this a crucial strategic play. The partnership allows users to tag Target in conversations for curated shopping baskets, supporting services like Drive Up pickups and in-store fulfillment. This move is part of Targets broader internal transformation, incorporating OpenAI technology and aiming to run on AI. Target joins a growing retail race, positioning itself as an early adopter in AI-driven shopping experiences.The Daily News Now! — Every city. Every story. AI-powered. Hosted on Acast. See acast.com/privacy for more information.