Customer engagement metrics or brand visibility KPIs?

MarTech Podcast ™ // Marketing + Technology = Business Growth - Een podcast door I Hear Everything

Podcast artwork

Categorieën:

Host Benjamin Shapiro and guest Matthew McGrory, Co-founder and CEO of Arwen AI, debate a fundamental marketing dilemma: should brands prioritize customer engagement metrics or brand visibility KPIs on social media?

Visit the podcast's native language site