Model Behavior w/ entrepreneur/investor Caterina Fake (Etsy, Kickstarter, Flickr)

Whatever you are when you're small gets amplified when you grow. So if you're staring any kind of online community (social media, e-commerce, crowd-funding...), be careful what you cultivate. Caterina Fake has founded or invested in companies with interesting and influential communities -- Flickr, Etsy, Kickstarter, Stack Overflow, even Blue Bottle Coffee. Her wise words for every founder: You have a responsibility to shape the community from day one -- because the tone you set is the tone you’re going to keep, even as you go viral.