S2 Ep 9. What type of video should you make?

So you’ve heard that your business needs a video to thrive. Maybe more than one video in fact (more about that in ep 5 – check it out over here: https://www.buzzsprout.com/846682/10251895) But what type of video is right for your business? This is a question Sue gets asked pretty regularly by clients – and the possibilities really are endless. Do you need an overview video? A case study or two? Maybe an entertaining ‘how-to’ video? Or something fun and engaging for social media? What about animation? Or a short documentary? Oh my. That’s a long list. But we warned you – the possibilities are endless. Here’s the thing though, when it comes to making a video for your brand or businesses, it’s never just as simple as picking a ‘type’ of video, rolling camera and hitting publish. To truly figure out what type of video (or videos) you should invest in, you need to ask yourself one short but powerful question: Why? It sounds simple enough but you’d be surprised how many people get stumped by it. So before you even start discussing the type of video you’d like to create, make sure you understand why you want to produce that video in the first place. It could be to sell your product, build brand awareness, increase your Instagram following or promote your new campaign. Maybe it’s none of the above and that’s ok too. But trust Sue on this one– once you work out the why, landing on the right type will be a lot easier. If you need a little more guidance you can rest easy – in this episode of Moonshine Moonshot,  Sue breaks down the top three videos she thinks will do wonders for your brand or business.If you're serious about making great videos,  don't forget to subscribe to our channel. You can do it from the app you're listening on right now! And if you're keen to learn more about video types, check out this episode from series 1 of Moonshine Moonshot:  https://www.buzzsprout.com/846682/4692350 And you can learn more about Moonshine Agency at www.Moonshine.AgencyYou can follow us on social too: Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/Instagram @moonshineagency https://www.instagram.com/moonshineagency/Twitter @moonshineagency https://twitter.com/MoonshineAgency LinkedIn Mike Hill  https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/Moonshine Communications Academy www.MoonshineCommunicationsAcademy.com. Sign up for our weekly newsletter to make sure you get all the inside news and resources to make you the best impact filmmaker in the business. Oh, and we'll send you a free ebook just for signing up. You're welcome! Join us on social: Moonshine Communications Academy Facebook @MoonshineCommunicationsAcademy Instagram @moonshinecommunicationsacademyTwitter @moonshinecommsLinkedIn Sue Collins LinkedIn Company Page Moonshine Communications Academy