S2 Ep6. 3 tips to simplify complex messages for your audience

In this episode, Sue shares 3 tips to help you simplify complex messages for your audience (using video of course!). As a communicator of any description –a public speaker, content creator or filmmaker – you can sometimes know too much about your topic. The divide between experts and audience is often enormous and usually crammed with industry jargon, complicated concepts and too much assumed knowledge. When you’re trying to make your message digestible for the ‘average Joe’ (or Jo) you need to explain things simply, show them why they should care and give them a single call to action. Video is often one of the best ways to do this because it’s visually stimulating and persuasive. In  fact, it’s considered one of the most engaging methods of communicating. But there are a few things to keep in mind when crafting your video to make sure it’s just right. And that’s what Sue is breaking down in this episode of Moonshine Moonshot. Subscribe to our YouTube channel here: https://www.youtube.com/channel/moonshineagencyausSign up for our online course Define Your Ideal Audience on this page: https://www.moonshinecommunicationsacademy.com/define-your-ideal-audienceTo learn more about Moonshine Agency, please head to www.Moonshine.Agency You can also follow us on social: Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineSto...Instagram @moonshineagency https://www.instagram.com/moonshineag...Twitter @moonshineagency https://twitter.com/MoonshineAgency LinkedIn Sue Collins Moonshine Communications Academy www.MoonshineCommunicationsAcademy.com. Sign up for our weekly newsletter to make sure you get all the inside news and resources to make you the best impact filmmaker in the business. Oh, and we'll send you a free ebook just for signing up. You're welcome! Join us on social: Moonshine Communications Academy Facebook @MoonshineCommunicationsAcademy Instagram @moonshinecommunicationsacademyTwitter @moonshinecommsLinkedIn Sue Collins LinkedIn Company Page Moonshine Communications Academy