Ep. 80 She Lost Her Following Then Did $1 Million in Sales 6 Months After… The Come Back Story of Jen Szpigiel

In this episode of THE UNRULE/Y podcast, I get to chat with the fabulous Becoming Iconic Founder and Editor in Chief of Iconic Magazine, Jen Szpigiel. Jen kicks things off by sharing how she lost her entire social media following thanks to a sneaky fraudulent message. Talk about a nightmare, but how she navigated using her resources is why I wanted to bring her on here today. As the sole breadwinner for her family, she was understandably freaked out. But here's where it gets juicy—Jen decided to pivot and pour her energy into creating real, heartfelt connections through her podcast and email list. She passionately explains that true success isn't about the number of followers you have but the quality of the relationships you build. And guess what? Even with a smaller audience, her business absolutely skyrocketed, hitting a million dollars in revenue in just six months! This episode is a rollercoaster of resilience, authenticity, and the power of community engagement over those pesky social media metrics. “It was absolutely mind-bending to me because the assumption is big following, big business, but we've eradicated that.”Join Legend in the Making - 3 Day TrialRemember you are so resourced, here are the ones mentioned in this episode: Join Light Launching Club Connect with Jen on Instagram @becomingiconicBecoming Iconic PodcastBecoming Iconic MagazineMarketing MavenBook Mentioned: The Game of Life & How to Play It Get the magic of WAP: Wealth Alignment Patterns HERE use code PODCASTWAP for a special discount!Leave me a voicemail HERE with your question for a chance to have it answered on a future episode!Get notifications when new episodes drop by tapping the "follow" button!And if you loved this episode, follow me on Instagram @love_andreacrowder & let me know by leaving a review! 👯‍♀️+ Share with a friend you think could benefit from this message! 💋Create your own private podcast feed like this with Hello Audio!