文化节目风云再起 China Encourages More Original TV Shows

China's broadcasting authorities are encouraging the country's TV personnel to create more TV shows with original content featuring the best of the Chinese culture. Such examples include the "Chinese Characters Dictation Competition", aired every Friday evening on the flagship channel 1 of China Central Television, even challenging the popularity of the country's most-watched shows, including China's version of "The Voice." Is there a need to promote such shows?