#12: The science behind influencer marketing

Influencer marketing has a bad name. Hearing it mentioned will conjure up thoughts of tacky endorsements and faked Instagram pics. But is it really all that bad? In this episode, I chat to Joseph Marks who explains the science behind why being nice can influence, and to Steve Rayson, who created a multi-million dollar company using positive influencer marketing.  Messengers book: https://amzn.to/2maUW0z  Buzzsumo blog: https://bit.ly/2m7ItdQ  Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list