24.6: Body and Soul or the Fitness Cults

Americans are largely responsible for discovering how to make exercising a cult. The link between exercise and the spiritual life of the exerciser wasn't invented after Y2K nor were intense fitness, demanding fitness routines. But bringing these things together into a practice designed to cultivate commitment to the corporatized and franchised exercise routine as the best possible path to overall well being is a twenty-first century innovation, and one that is probably at this point a thing of the past. At least for now. Today on Occult Confessions: this history of fitness cults.