Customer Data Platforms - what are they? What's all the hype? w/ Michael Davis

Text us your thoughts on the episode or the show! During this episode, we take a dive into Customer Data Platforms (CDPs). CDPs have been a hot topic over the past few years and we asked Michael Davis to help us cut through the hype and understand: What are CDPs?How can they be used?Common approaches to adding to a tech roadmap and buildWhat are some pre-requisites?If you've been curious about CDPs and how/if they should be part of your Marketing Ops / Martech roadmap, you don't want to miss ...