EP 6 - Revenue Attribution / Build vs Buy

Text us your thoughts on the episode or the show! We were joined on this episode by our guest, Ole Dallerup from Dreamdata.io, as we go deep on: Marketing vs Revenue Attribution and definitionsWhat data is needed - and ideal to have - for building a B2B revenue attribution model?Should you build or buy? What are the tradeoffs?How should you use the output of revenue attribution? How should you not?First party vs third party data and qualityRecorded live on April 22, 2021 Episode Brought to Yo...