Moneyball for Lead Scoring with Lucas Winter

Text us your thoughts on the episode or the show! On today's episode, we sit down with lead scoring consultant Lucas Winter to explore a refreshing, data-first perspective on building lead scoring models—one that challenges the conventional wisdom and AI hype alike. With storytelling flair and practical insights, Lucas discusses how marketers can uncover true buying intent and dramatically improve sales efficiency. Tune in to hear: "Moneyball" Meets Marketing Ops: Lucas applies the Mone...