Taming the Data Dumpster Fire: How to Make Marketing Metrics Make Sense with Eric Westerkamp

Text us your thoughts on the episode or the show! Marketing leaders face a painful dilemma: they need to prove their impact through data, but marketing data is notoriously messy compared to the cleaner, more discrete data available to sales and finance teams. This gap creates what Eric Westerkamp, CEO of CaliberMind, calls a "data dumpster fire" that marketing operations professionals must somehow transform into credible reporting. Drawing from 20 years of executive leadership experience spa...