What CMOs Should Know About Marketing Operations with Andrea Lechner-Becker

Text us your thoughts on the episode or the show! In this episode we covered lots of ground with our guest Andrea Lechner-Becker, formerly the CMO of Shift Paradigm. She has been a hands-on Ops practitioner, a consultant, a champion and a CMO. She has a unique perspective on all things Marketing Operations. One of the best insights from the conversation had to do with how hard it is to get the "right" reporting for marketing. She makes the case that part of the challenge is the complexity of...