You've Got Attribution Modeling...Now What? with Pete Furseth

Text us your thoughts on the episode or the show! In this episode, we talked with Pete Furseth about attribution modeling and best practices for use. Some of the things we talk about: Attribution modeling is not the end of the analytics journey, but an early step (think "crawl" in a "crawl, walk, run" model)Building your data literacy is a key new skill that everyone in Marketing Ops should be pursuingThe importance of including costs in your attribution modeling (we break down different ways...