612: Laura Längsfeld – How a Senior Dog Project Became a €50K Business

Premium Members, click here to access this interview in the premium area Laura Langfield of www.llphotography.de is a pet photographer based in Germany who has been a PhotoBizX Member for 4 years and nothing makes me happier than having a chance to record an interview like this one. Laura recently emailed me about completing her first book project and included some of her numbers and details. She said… Apart from the amazing numbers, the project was an amazing experience and therapeutic after I lost my dog in 2023 after almost 15 years together. She added… I can honestly say that it is one of the most beautiful things I have ever done, and it was extremely well received. She finished by saying… I'm seriously thinking about making this an ongoing yearbook project and maybe also adding an exhibition in the future. As Richard Grenfell said in his training, if something works, do more of it. And there will always be new senior dogs. Get ready to dive in and learn more about this talented dog photographer and her fantastic book project, which earned her close to 50,000 Euro! In the interview, Laura shares how her senior dog book project became a €50K business. Here's some more of what we covered in the interview: What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. People don't need a discount to book. They need a reason. – Laura Längsfeld You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. I have been successful with lead ads, but it's a lot of work, because you have to talk to a lot of people, and it's quite hard to get them on the phone. So for now, doing everything alone, it just took so much time to get the bookings that I'd rather pay more per lead and have less work because the people are more pre qualified and I don't have to talk to as many people to get the bookings I need. – Laura Längsfeld In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.   What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Laura shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode. Don't look at the cost per lead. Look at the cost per booking. – Laura Längsfeld If you have any questions I missed, a specific question you’d like to ask Laura, or a way to thank you for coming on the show,