#127: Helping Podcasters and Marketers Be Successful with Lindsay Tjepkema of Casted

Podcasts are becoming more popular than ever. Just last year, Edison Research completed a study showing that 51% of Americans over the age of 12 have listened to some sort of podcast just in the year 2019. As a fan, it appears that while the demand for podcasts is increasing, the supply of shows available is growing at an extreme pace. To turn into competition in this deeply saturated market, current podcasts have had to be able to market themselves well but are struggling to find efficient tools in order to promote themselves than most other products. So what can they do to keep up with the growing trend of podcasts? And who can help them better market their podcast? On today’s episode of the Igniting Startups Podcast, you’ll hear from Lindsay Tjepkema, the CEO and Co-founder of Casted, the first B2B Podcasting Platform, helping B2B Podcasters and Content Marketers become more effective through better measurement and activation of their podcasts. Lindsey had just 5 minutes on the Powderkeg stage to pitch Casted her startup to a live panel of investors and industry experts at our recent Powderkeg Pitch Night event featuring some of the most innovative Marketing Tech companies scaling in the middle of United States. The four experts you’ll hear from on this episode include: -- Senior Vice President at Chicago-based Venture Fund 50 South Capital, Aaron Gillum! -- Private Equity Technology Investor at New-York based private equity firm Warburg Pincus LLC, Miloni Madan -- Executive Vice President of Technology for Indianapolis-based Salesforce Marketing Cloud, Syam Nair -- President of the National SaaS-PR Firm BLASTMedia, Lindsey Groepper Lindsay is an experienced marketer and brand builder that creates well-planned and well-executed campaigns. Casted just announced their $2.35 Million round of seed funding just a few weeks prior to Lindsay taking the stage at Powderkeg to pitch in front of a LIVE audience. Tune in for more! Figuring out your next career move doesn't have to be so stressful. So why not try Powderkeg Matches? By joining Matches, you’re joining a community of thousands of top professionals in the Powderkeg community to get connected with outstanding people at the hottest tech companies between the coasts. Get matched with great employers, land your next major opportunity. Visit https://powderkeg.com/tech-jobs/ and get started today! Please enjoy this pitch with Lindsay Tjepkema of Casted! If you like this episode, please subscribe and leave us a review on iTunes. You can also follow us on Soundcloud or Stitcher. We have an incredible lineup of interviews we’ll be releasing every Tuesday here on the Powderkeg Podcast. Check it out at powderkeg.com/itunes.