The Role of Human Pricers in the Ever-Changing World of AI

In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell sits down with Matthew Knaggs, Senior Business Value Lead at Zilliant, to explore the evolving relationship between AI and human expertise in pricing.As AI continues to reshape pricing strategies, where do human pricers fit in? Matt shares insights on how strategic thinking and interpersonal skills can enhance AI-driven decisions, real-world examples where human intuition outperforms algorithms, and how to build trust in AI across cross-functional teams.📌 In This Episode, You’ll Learn:How AI is transforming modern pricing strategies—and why human expertise is still essentialReal-life examples where human insight fills AI’s blind spotsPractical steps to align AI outputs with broader business goalsHow to foster confidence in AI tools across your organization💡 Want to dive deeper? Matt will be leading a workshop at PPS profitABLE: Dallas called “Pricers Assemble! Defending Humanity in a World of AI.” Don’t miss your chance to learn directly from him and other industry leaders—register today at pricingsociety.com/ppsdallas25.