The benefits of a Go-to-Market playbook | Clayton Pritchard
Product Marketing Life - Een podcast door Product Marketing Alliance
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On this week's episode of Product Marketing Life, host Mark Assini is joined by Clayton Pritchard, former Head of Marketing at Prelay and Product Marketing Manager at LinkedIn.The pair discuss how having a Go-to-Market playbook has helped Clayton and his former teams approach product releases and launches critically and practically, spending less time planning and more time on doing and driving results.
