How a "growth juggernaut" set franchisees up for success during COVID-19

Solid financials have always been a priority for franchisees looking for the next brand to add to their portfolios. And a wide range of incentives has become a nice way for foodservice brands to appeal to new franchise partners. But now more than ever, in the midst of a global pandemic, a great partnership between franchisee and franchisor has become a critical selling point for any limited-service company hoping to expand through franchising. Tropical Smoothie Cafe is one such brand focused ...