Is this Australia's first 'podcaster's election'?

During the 2024 United States presidential election, Donald Trump jumped behind the microphone for more than a dozen podcasts, sometimes for hours at a time. According to the global firm Edison Research, these podcasts helped him to secure an audience reach of more than 23 million people in an average week.   Fast-forward almost six months and Australia's own politicians have sat on sofas in front of podcast mics,  in the hope of winning the hearts and minds of voters. Guest: Adam Ferrier, consumer psychologist and co-founder of creative agency ThinkerbelL Producer: Grace Stranger