Transform Your Team From Ticket Takers to Strategic Partners

It’s easy for creative departments to get so bogged down in delivering on requests that they lose sight of the big picture — the real WHAT behind the work they’re doing. When that happens, creativity takes a hit. Katie O’Brien saw the impact first-hand. As head of creative for luxury & specialty brands at Wayfair, Katie’s first priority was to shift her team from acting as reactive order-takers to becoming strategic and collaborative design thinkers. In this episode of Real Creative Leade...