72 | Episode Bank: Marketing That Converts Part 2: HOW to Sell the Hole and Be the Bridge

In Episode 31 (also episode 68), we talked about why you want to sell the hole (end results), not the drill (your services). Today, I walk through HOW to do that in a way that's both strategic, and honors the complexity of what it means to be a human. If you want your marketing to bring in more clients, grab a notebook, tune in and be ready to immediately apply what you learn. -- Today's Sponsor: 📱 Malachi Daily, an email newsletter that helps you memorize Scripture and learn...